Best Free Landing Page Audit Tools (2026 Comparison)
We tested them — here's what actually helps conversions.
Looking for a free landing page audit tool that actually delivers value? You're not alone. With dozens of free tools claiming to "analyze" your landing page, it's hard to know which ones provide real insights versus generic checklists.
We spent weeks testing every major free landing page audit tool available in 2026. We analyzed the same landing pages across all platforms, compared their recommendations, and evaluated which insights actually led to conversion improvements. Here's what we found.
TL;DR: Most free tools focus on technical performance (page speed, mobile responsiveness) but miss conversion-critical elements like messaging, persuasion, and user psychology. The best tools combine both technical and conversion analysis.
We evaluated each tool based on what actually matters for landing page success:
The Best Free Landing Page Audit Tools (Ranked)
1. LandingScore AI Analyzer
Best for: Comprehensive AI-powered analysis
LandingScore uses advanced AI to analyze your landing page across multiple dimensions—from headline clarity and CTA effectiveness to trust signals and mobile optimization. It provides actionable, prioritized recommendations that actually move the needle on conversions.
Features:
Pros
- ✓AI-powered insights beyond basic checks
- ✓Prioritized recommendations by impact
- ✓Analyzes conversion psychology
- ✓No signup required
- ✓Instant results
Cons
- ✗Focused on conversion optimization (not technical SEO depth)
2. Google PageSpeed Insights
Best for: Technical performance metrics
Google's official tool for measuring page speed and Core Web Vitals. Excellent for identifying technical bottlenecks that slow down your page. However, it doesn't analyze conversion elements like messaging, CTAs, or persuasion tactics.
Features:
Pros
- ✓Official Google data
- ✓Detailed performance metrics
- ✓Mobile and desktop analysis
- ✓Core Web Vitals scoring
- ✓Free and reliable
Cons
- ✗No conversion optimization insights
- ✗Technical jargon can be overwhelming
- ✗Doesn't analyze copy or design
3. Unbounce Landing Page Analyzer
Best for: Quick conversion checklist
Unbounce's free tool provides a solid checklist of conversion best practices. It scans for key elements like headlines, CTAs, forms, and trust signals. Good for beginners, but the analysis is relatively surface-level compared to AI-powered alternatives.
Features:
Pros
- ✓Easy to understand
- ✓Conversion-focused
- ✓Quick scan
- ✓Best practice checklist
Cons
- ✗Surface-level analysis
- ✗No prioritization of issues
- ✗Limited actionable insights
- ✗Requires email signup
4. HubSpot Website Grader
Best for: Overall website health check
HubSpot's grader evaluates your entire website, including SEO, mobile responsiveness, and security. It's comprehensive but not specifically optimized for landing page conversion analysis. Better for general website audits than focused landing page optimization.
Features:
Pros
- ✓Comprehensive website analysis
- ✓SEO insights
- ✓Security checks
- ✓Mobile responsiveness
Cons
- ✗Not landing page specific
- ✗Generic recommendations
- ✗Less actionable for CRO
- ✗Requires form submission
5. GTmetrix
Best for: Detailed performance diagnostics
GTmetrix offers in-depth page speed analysis with waterfall charts, performance scores, and optimization recommendations. Excellent for technical optimization but doesn't touch conversion elements. Free tier has some limitations on test locations and frequency.
Features:
Pros
- ✓Detailed performance data
- ✓Waterfall charts
- ✓Historical tracking
- ✓Multiple test locations (paid)
Cons
- ✗No conversion analysis
- ✗Free tier limitations
- ✗Technical focus only
- ✗Requires account for full features
6. Microsoft Clarity
Best for: User behavior insights
Not a traditional audit tool, but incredibly valuable. Clarity provides heatmaps, session recordings, and user behavior analytics. You can see exactly where users click, scroll, and drop off. Essential for understanding real user behavior, but requires installation and time to collect data.
Features:
Pros
- ✓100% free forever
- ✓Unlimited recordings
- ✓Heatmaps included
- ✓Real user behavior data
- ✓Easy integration
Cons
- ✗Requires code installation
- ✗Need time to collect data
- ✗No instant audit
- ✗Analysis requires interpretation
| Feature | LandingScore | Unbounce | HubSpot | |
|---|---|---|---|---|
Conversion Analysis | ||||
Technical Performance | ||||
Mobile Optimization | ||||
SEO Basics | ||||
UX Analysis | ||||
Trust Signals | ||||
AI Recommendations | ||||
Competitor Comparison |
* Feature availability as of January 2026. Some tools may require signup for full access.
If you want to improve conversions:
Use LandingScore AI Analyzer or Unbounce Landing Page Analyzer. These tools focus on conversion elements like messaging, CTAs, and user psychology—not just technical metrics.
If you need to fix technical performance:
Use Google PageSpeed Insights or GTmetrix. These are the gold standard for identifying page speed issues, Core Web Vitals problems, and technical optimization opportunities.
If you want to see real user behavior:
Install Microsoft Clarity. It's 100% free forever and shows you exactly how users interact with your page through heatmaps and session recordings. This is invaluable for identifying friction points.
Our recommendation: Use multiple tools
The best approach is to combine tools. Start with LandingScore for conversion insights, then use PageSpeed Insights for technical optimization, and install Clarity for ongoing behavior tracking. This gives you a complete picture.
After testing all these tools, here's what we learned: technical performance is necessary but not sufficient. A fast-loading page with perfect SEO can still fail to convert if the messaging doesn't resonate.
High Impact (Fix These First)
Clear value proposition, compelling headline, strong CTA, trust signals, mobile optimization
Medium Impact (Important but Secondary)
Page speed optimization, SEO elements, form optimization, visual hierarchy
Nice to Have (Polish)
Advanced animations, perfect Core Web Vitals scores, extensive social proof
Pro Tip: Most free audit tools catch the "Medium Impact" items. The "High Impact" elements require strategic thinking about your audience, offer, and messaging—which is where AI-powered tools like LandingScore excel.
Free landing page audit tools have come a long way in 2026. While no free tool can replace expert human analysis, the best ones—particularly AI-powered options like LandingScore—provide genuinely valuable insights that can improve your conversion rates.
The key is understanding what each tool is designed to measure. Technical tools like PageSpeed Insights are excellent for performance optimization. Conversion-focused tools like LandingScore analyze the elements that actually drive user action. And behavior analytics tools like Clarity show you what's really happening.
Our recommendation? Start with a comprehensive conversion audit using LandingScore, fix any technical issues identified by PageSpeed Insights, then install Clarity to monitor real user behavior over time. This combination gives you the complete picture—and it's all free.